COREFINO'S NEW SANTA'S WISH LIST VIDEO RESONATING WITH STRATEGIC CFO'S
Frustrated, Masked 'Unknown CFO'(TM) Pens Wish List for Santa While Ruminating on ERP Failures; Suggests IT Consultants be Dragged 'Naked and Backwards' Down the Chimney
SUNNYVALE, Calif. (Dec. 21, 2009) - Corefino, the Future of 21st Century Accounting(TM), announced today that its second viral video showing its trademarked masked and hapless strategic-thinking CFO, is getting wide acclaim from both frustrated financial executives and technology industry analysts. The video is viewable at the Corefino website. Click here to view video or on YouTube at http://www.youtube.com/watch?v=QpJ9bWQ22E0
The 'Unknown CFO' is a real-life top financial executive at a $900 million Midwestern U.S. Corporation trapped by her corporate management into using one of the giant enterprise resource planning (ERP) technology solutions. In the latest viral video, she is penning a Saturday Night Live-stylized wish list for Santa where she catalogues a series of technology-related budgeting disasters and bungled software deployment. Clad in a snuggly and shot from between her toed-socks, her desperation moves her to offer reindeer bribes and ill thoughts of IT consultants being dragged "naked and backwards" down the chimney
Corefino's 'triple play' online accounting provides an off-premise; audit-ready financials solution with a Best Practices outsourced approach -- similar to the heavily-adopted outsourced payroll solutions now in general practice. Operating as a value-added-reseller of proven Software-as-a-Service (SaaS) accounting software solutions, and deploying its own custom accounting team in a scalable and modular approach, Corefino is 100% focused on supporting the new breed of strategic CFO's.
"You may laugh at this CFO, but I can tell you from experience that what she's dealing with is not very funny and is the reason why so many companies are exploring alternatives to big software deployments", said Predrag Jakovljevic, principal analyst, Technology Evaluation Centers (TEC). "This is a good part of the reason why interest in cloud computing via software-as-a-Service (SaaS) applications, are now getting a much harder look from the traditional on-premise ERP buyer. There's a lot of dissatisfaction with the expensive, lengthy deployments that don't always deliver what is promised."
Interest in outsourced/SaaS solutions by CFOs is growing rapidly. In a separate Corefino press release issued today (Click here to view press release) Corefino stated that two of its white papers were among the top downloaded white papers by CFO.com users in 2009 out of a total of 1,800 posted there.
Corefino also recently recorded a webinar with another prominent industry analyst focusing on financials outsourcing, which is available for download at: Finance and Accounting Outsourcing: CFO Lifeline for Cost Containment (Webinar)
About Corefino
Corefino is the 'Future of 21st Century Accounting' -- a completely outsourced
internet accounting solution for replacing the aging on-premise
approach to performing routine financials. Corefino offers a turnkey people/place/platform combination of outsourced accounting
experts, outsourced technology and its Triple-C (Connect-Correct-Comply) Best Practices/ workflow framework. By removing the
on-site technology and headcount headaches from mid-market CFO's and Controllers, Corefino helps them to become 'strategic accelerators'
capable of more meaningful business impact.
Corefino operates on a variety of Software-as-a-Service
(SaaS accounting) -based platforms via monthly subscriptions, and has formed strategic
partnerships including ADP, EASi and Intacct. Corefino has vertical market expertise in digital home services, electronic gaming,
health services, municipal government, regional corporate offices, alternate energy and clean technology focused companies. Corefino
services include reconciliation, GAAP-based financials, plus others that facilitate monthly/quarterly/annual closes, IPO and merger
preparation, etc. The company was founded in 2004, the Triple-C platform was completed in 2006, and the company received capitalization
in 2008 to challenge the mid-market ERP leaders. Corefino, recognized as a candidate for InformationWeek's 2009 'Top 50' Start-Ups,
is based in Sunnyvale, CA. For more information on the company, please see www.corefino.com.
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