COREFINO SHOWCASES OUTSOURCED ACCOUNTING OPTION IN CIO MAGAZINE AD

Off-Premise Workforce, Cloud Computing Combo Challenges High-Cost ERP/Staff Deployments; Positions 'CFO Strategic Accelerator' Choice for Growing Mid-Market Organizations

SUNNYVALE, Calif. - June 11, 2009 - Corefino, the Future of 21st Century Accounting(tm), today announced publication of a full page ad in the June 2009 issue of CIO magazine. Offering a unique combination of monthly subscription-based software-as-a-service (SaaS), business process outsourcing (BPO) and a custom-built Web technology portal, Corefino is positioning itself as a clear alternative to costly on-site enterprise resource planning (ERP) installations for routine accounting needs. The company intends to target strategic CFO's and cloud-savvy CIO's mid-sized organizations that currently have on-site accounting solutions from the enterprise solution giants SAP and Oracle.

Corefino's ad, geared toward CIO's, CFO's and Controllers looking to cut costs and redeploy resources to more strategic pursuits, cites "the efficiencies of SaaS software, the smartness of Business Process Outsourcing and Best Practices Control of your own safe, secure and customized, on-site financials portal." Corefino executives say the cost, complexity and difficulty of modifying on-premise ERP systems and retraining financial and technology executives to use them year after year has caused mid-market companies to feel trapped.

"SaaS and cloud computing are changing the way business gets done, which is why we aimed for the forward-thinking executives reading the cloud-focused June edition of CIO magazine," said Corefino CEO Karen Watts. "Mid-sized companies have been forced into purchasing and maintaining expensive on-premise ERP software and hiring a large staff to handle routine financials. With the advent of cloud computing, however, there is a solid value proposition in place for mid-market companies to outsource financials and take advantage of technology in the cloud. Only Corefino is in the unique position to provide a world-class outsourced team of accounting professionals, off-premise technology available from a wide variety of SaaS vendors, and wrap the solution in Corefino's custom-built Triple-C(tm) Platform. We're changing the game for CFO's and CIO's to focus solely on strategic business issues - we'll handle the routine financials."

Corefino offers its people-place-platform solution on a monthly subscription-based model tied to processes deployed and company headcount metrics. As new SaaS accounting vendor solutions are introduced, Corefino assesses and partners with those that are the best match for its clients, adds Corefino remote staffing capability via the Triple-C Platform. This custom-built Corefino technology platform leverages the company's deep financials industry expertise to: