Aberdeen Group Publishes Report On Corefino Internet Accounting Solution
Company's Triple Play SaaS + Professional Services + Business Process Framework Analyzed in Context of 'Strategy-Minded' CFO's in Mid-Sized organizations
SUNNYVALE, Calif. - September 22, 2009 - Corefino, The Future of 21st Century Accounting(tm), announced today the availability of a new report on the company completed by the Aberdeen Group, a leading provider of fact-based research and market intelligence within the technology sector. The report, entitled, "Corefino's Accounting Solution: A Triple Play for the Strategy-Minded CFO" has been published as a 2009 Analyst Insight document and is available immediately.
Corefino's 'triple play' [internet accounting] solution completely outsources the audit-ready financials function with a unique combination of software-as-a-service (SaaS), business process outsourcing (BPO) and a custom-built technology portal. Operating as a value-added-re-seller of proven [SaaS accounting] software solutions, and deploying its own professional services accounting team in a scalable and modular approach, Corefino is 100 percent focused on supporting the new breed of strategic CFO's.
The 2009 Aberdeen Analyst Insight Report on Corefino cites that, "The benefits of Corefino's best practices and BPO (business process outsourcing) are quite clear and the potential for cost savings and reduction in headaches and worry is enormous." The report adds, "The Triple Play accounting solution is a logical alternative for CFO's looking to extricate themselves from routine, yet increasingly complex accounting tasks necessary in order to strategically drive the business...and still sleep soundly at night."
The report also quotes the favorable experiences of Corefino customer, Dave Morrison, CFO of SHOP.com . "Corefino is all about taking away that sinking feeling you have when lying in bed at night when you ask yourself, 'Are the auditors going to find something? Is everything in order?' A CFO should be looking for revenue flow, not worrying about the numbers. We have realized a 52% return on investment since selecting Corefino to run our accounting operation in Q1 2009."
The report is available immediately by going to "Aberdeen Group: A Triple Play for the Strategy-Minded CFO".
About Aberdeen Group
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
About Corefino
Corefino is the 'Future of 21st Century Accounting' -- a completely outsourced solution for replacing the aging on-premise
approach to performing routine financials. Corefino offers a turnkey people/place/platform combination of outsourced accounting
experts, outsourced technology and its Triple-C (Connect-Correct-Comply) Best Practices/ workflow framework. By removing the
on-site technology and headcount headaches from mid-market CFO's and Controllers, Corefino helps them to become 'strategic accelerators'
capable of more meaningful business impact.
Corefino operates on a variety of Software-as-a-Service (SaaS)-based platforms via monthly subscriptions, and has formed strategic
partnerships including ADP, EASi and Intacct. Corefino has vertical market expertise in digital home services, electronic gaming,
health services, municipal government, regional corporate offices, alternate energy and clean technology focused companies. Corefino
services include reconciliation, GAAP-based financials, plus others that facilitate monthly/quarterly/annual closes, IPO and merger
preparation, etc. The company was founded in 2004, the Triple-C platform was completed in 2006, and the company received capitalization
in 2008 to challenge the mid-market ERP leaders. Corefino, recognized as a candidate for InformationWeek's 2009 'Top 50' Start-Ups,
is based in Sunnyvale, CA. For more information on the company, please see www.corefino.com.
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